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The circular economy designs out waste and pollution, keeps products and materials in use, and enhances the resilience and regeneration of natural systems. The transition depends on circular design and redesign that draw insights from nature to drive regenerative outcomes. The session will explore the synergies between nature-based solutions and circular design, and how these solutions can drive regeneration and support biodiversity, while contributing to climate change mitigation and adaptation. Additionally, the discussion will explore the role of financing and public-private partnerships.
Organisers: Brazilian National Confederation of Industry; Ellen MacArthur Foundation; and Sitra, the Finnish Innovation Fund.
President
Federação das Industrias do Estado de Rondônia (FIERO)
Marcelo advocates for innovation, economic growth, community inclusion and forest conservation, building a sustainable Brazilian industry especially in the Amazon. He currently holds several roles, also as Vice-President of CNI, leading their thematic council on environment and sustainability (COEMAS); Executive Director of the Amazônia+21 Institute; board member of the Center for Bioeconomics of the Amazônia (CBA); member of the Guidance Committee of the Amazon Fund (COFA) and the Brazil Climate Finance Hub Council; and several regional leadership roles. He has a bachelor’s in architecture and urbanism from Federal University of Rio de Janeiro (UFRJ) and is a post-graduate in business management from Fundação Getulio Vargas.
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The central role of nature in the circular economy
Luisa Santiago
Latin America Lead
Ellen MacArthur Foundation
Luisa joined the foundation in 2015 to establish the Latin American office. She has been advancing the circular economy and sustainability transitions for over 15 years, specialising in regenerative systems, circular design and nature-positive solutions, with a particular focus on the role of the Global South in the circular economy transition. Her work bridges policy, innovation and collaboration to align economic growth with ecological restoration and societal benefits. Previously, she worked as a sustainability strategist and trusted advisor to businesses and governments. She holds a master’s in sustainable development, an academic degree in environmental management and a bachelor’s in communication.
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From challenge to solution: Business cases driving regeneration
Marcelo Thomé da Silva de Almeida
President
Federação das Industrias do Estado de Rondônia (FIERO)
Marcelo advocates for innovation, economic growth, community inclusion and forest conservation, building a sustainable Brazilian industry especially in the Amazon. He currently holds several roles, also as Vice-President of CNI, leading their thematic council on environment and sustainability (COEMAS); Executive Director of the Amazônia+21 Institute; board member of the Center for Bioeconomics of the Amazônia (CBA); member of the Guidance Committee of the Amazon Fund (COFA) and the Brazil Climate Finance Hub Council; and several regional leadership roles. He has a bachelor’s in architecture and urbanism from Federal University of Rio de Janeiro (UFRJ) and is a post-graduate in business management from Fundação Getulio Vargas.
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Luis Augusto Meyer
ESG Director
Grupo Boticário
Luis Meyer assumed his current role in 2022 and has held key positions in procurement. Luis holds a degree in production engineering and a postgraduate degree in finance, investments and banking, both from the Pontifical Catholic University of Rio Grande do Sul (PUC-RS). He also holds an MBA from Fundação Getulio Vargas (FGV) and a master’s in business administration and management, completed jointly at Universidade Positivo in Brazil and Nova School of Business and Economics (Nova SBE) in Portugal. In addition, he has earned ESG certifications from Insper and the University of Oxford’s Saïd Business School in the United Kingdom.
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Mari Granström
CEO
Origin by Ocean
Mari Granström is the founder and chief executive activist of a company transforming invasive algae into biobased and biodegradable chemicals to replace oil-based products. With a background as an industrial chemist and environmentalist, DrGranström is on a mission to transform our approach to oceans and their ecosystems through a regenerative value chain that benefits both the environment and the economy. Her unique blend of scientific knowledge and business acumen has positioned her as a leading voice in the field of sustainable business models. She is also an advocate for global environmental policies, participating in initiatives such as the UN Global Compact and the EU Green Deal.
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Eduardo Moller Ferlauto
Executive Director
Lojas Renner Institute
Eduardo Ferlauto is also head of sustainability at Lojas Renner. He graduated in mechanical engineering from the Pontifical Catholic University of Rio Grande do Sul (PUC-RS) and has a master’s in manufacturing processes from the Federal University of Rio Grande do Sul (UFRGS) and an MBA in business management from Fundação Getulio Vargas (FGV). Throughout his career, Eduardo has accumulated over 15 years of experience in large companies in the automotive, metallurgical, petrochemical, pharmaceutical and retail sectors.
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Innovation and investment enabling circular design for nature
Marcelo Thomé da Silva de Almeida
President
Federação das Industrias do Estado de Rondônia (FIERO)
Marcelo advocates for innovation, economic growth, community inclusion and forest conservation, building a sustainable Brazilian industry especially in the Amazon. He currently holds several roles, also as Vice-President of CNI, leading their thematic council on environment and sustainability (COEMAS); Executive Director of the Amazônia+21 Institute; board member of the Center for Bioeconomics of the Amazônia (CBA); member of the Guidance Committee of the Amazon Fund (COFA) and the Brazil Climate Finance Hub Council; and several regional leadership roles. He has a bachelor’s in architecture and urbanism from Federal University of Rio de Janeiro (UFRJ) and is a post-graduate in business management from Fundação Getulio Vargas.
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Matija Kajić
Sustainability Researcher
Triodos Bank
Matija Kajić is a sustainability specialist, focusing on topics related to the circular economy and resource conservation. She obtained her PhD at Utrecht University on the topic of legislative barriers to the circularity of biological materials in the EU. Her research background covers legal and institutional challenges related to a variety of topics, including renewable energy, biomimicry and circular R-strategies. Employment outside of academia, at Triodos Bank and in the maritime sector, have diversified her professional interests to include the transport sector, as well as the role financial institutions play in driving transitions forward.
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Cynthia Córdoba Serrano
Deputy
Legislative Assembly of Costa Rica
Cynthia is a Costa Rican economist with over 25 years’ experience in environmental economics, public policy and sustainability. She is a specialist in cost-benefit analysis, climate change, the circular economy, bioeconomy and environmental assessment. She is vice-chair on OECD committees, coordinator of Costa Rica's Inter-Ministerial Committee on Circular Economy, and country chair of the G100. Previously, Cynthia has served as environmental economics coordinator at the Ministry of Environment and Energy and held technical and leadership roles in key institutions such as the National Institute of Statistics and Censuses (INEC), Costa Rican Institute of Electricity (ICE) and Tropical Science Center (CCT). Recognised for her academic publications, she promotes creativity, consensus-building and a just transition.
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Loa Dalgaard Worm
FSC Circularity Hub Lead
Forest Stewardship Council (FSC)
Loa is committed to helping humanity thrive within planetary boundaries by building bridges between environmental ambition and economic reality. With a career spanning the non-profit and for-profit sectors, she focuses on cross-sector collaboration to drive systemic change. As director of FSC Denmark, she expanded the organisation’s membership and significantly increased public awareness of sustainable forestry. Loa also helped lead FSC’s digital transformation to enable data-driven solutions. Today, she’s working at FSC International with over 70,000 companies to accelerate the transition toward circular, regenerative business models that can shape a more resilient and sustainable future.