Top circular economy event tackles rising material scarcity

São Paulo / Helsinki, 28 April 2025 – The growing global demand for access to critical raw materials is one of the challenges that this year’s World Circular Economy Forum is seeking to answer.

The forum will showcase the potential of innovative circular solutions to meet our resource needs, driving sustainable growth and society’s green transition. Thousands of experts and high-level decision makers will gather to explore cutting-edge approaches and best practices that can help improve economic growth and sustainability.

“By widely adopting circular economy solutions, businesses and governments can drive the systemic shift towards more sustainable and resilient economies. Crucially, circularity reduces the dependence on virgin raw materials, helping to prevent resource colonialism – a growing threat where the exploitation of natural resources risks repeating old patterns of inequality,” says Kari Herlevi, Director of the Circular Economy Programme at Sitra, the Finnish Innovation Fund, the initiator of the World Circular Economy Forum.

Improving resource productivity in order to boost competitiveness will be discussed widely in the forum. From 1970 to 2024, global labour productivity grew by almost 3.5 times, but resource productivity increased by less than 1.5 times, shows the recent study by Brussels-based think-tank Bruegel, commissioned by Sitra. Unlocking the potential of circularity presents a range of opportunities for new and existing businesses, including the resource recovery business model.

“The transition opens up new opportunities for the financial sector,” says Josué Gomes da Silva, president of the Federation of Industries of the State of São Paulo (FIESP), co-host of the WCEF2025. “For example, Brazil has enormous potential to explore this economic model which can generate new businesses, investments and revenue.”

As the world prepares for the next COP30 climate negotiations this autumn, also in Brazil, the WCEF2025 will mark an important milestone. The circular economy expert community is encouraging conference participants to focus on developing circularity as a means of achieving a climate-friendly, nature-friendly, sustainable consumption-based world.

Dialogues with presidents, executives and scientists

The event will feature numerous dialogues between leading circular economy experts, including:

André Aranha Corrêa do Lago, COP30 President

Susana Muhamad, Former CBD COP16 President, Minister of Environment and Sustainable Development of Colombia

Tarja Halonen, President of the Republic of Finland (2000-2012)

Ambroise Fayolle, Vice President, the European Investment Bank

Luiz Gabriel Todt de Azevedo, Managing Director, the International Development Bank Invest

Izabella Teixeira, Co-Chair, UN’s International Resource Panel (IRP)

Anis Nassar, Resource Circularity Lead, World Economic Forum

Eduardo Möller Ferlauto, Executive Director of the Lojas Renner Institute, Lojas Renner S.A.

Tarcisio Soares, International & Strategy Manager, Airbus

Mari Granström, CEO, Origin by Ocean

Severino Lima, President, International Alliance of Waste Pickers

Thousands of participants, 120+ sessions

The WCEF, an initiative of Finland and the Finnish Innovation Fund Sitra, is a truly global platform accelerating the circular economy. It is expected that this year’s edition of the WCEF will gather around 10,000 participants, including business leaders, policymakers and scientists from all over the world, participating in-person and online. The event is organised jointly by Sitra and FIESP (Federation of Industries of the State of São Paulo), CNI (Brazilian National Confederation of Industry), SENAI and SENAI-SP (Brazilian National Industrial Learning Service and its São Paulo office), in close collaboration with over 150 international partner organisations.

The event’s comprehensive programme encompasses 4 plenary sessions that address cross-cutting themes of the circular economy and 12 parallel sessions which are divided into four tracks: nature, materials, people and business, all guided by the most recent scientific evidence. Additionally, 2 extra sessions will launch this year’s Circularity Gap Report and screen a documentary on waste pickers. There will also be seven studios on various continents, an expo area and side events in the weeks surrounding the forum.

Following the main forum, 102 accelerator sessions organised by WCEF collaborators bridge the forum’s themes with the daily work needed for a circular transition. These sessions give an opportunity for deeper audience engagement and allow deep dives into specific topics. Some examples of sessions’ titles include:

Circular resilience: Community cohesion for a regenerative future

Maximising the mining sector’s contribution to the energy transition

Practical guidance to access circular financing

Extended Producer Responsibility (EPR) – Challenges and opportunities in the LAC region and beyond

Corporate accountability: How are the world’s biggest companies managing the plastic transition?

EU-LAC Global Gateway – Building circular economy value chains

Online press briefing on 5 May and media accreditation

Want to learn more? Representatives of the forum’s co-hosts will share their thoughts and answer questions in an online press briefing a week ahead of the forum, on 5 May at 10:00 (BRT/UTC-3) / 13:00 (UTC) / 16:00 (EEST/UTC+3). The briefing is limited to representatives of the media and will take place on Microsoft Teams.

The speakers of the press briefing include:

Kari Herlevi, Director of the Circular Economy Programme at the Finnish Innovation Fund Sitra

Kalil Cury Filho, Deputy Director of the Sustainable Development Department of FIESP

Davi Bomtempo, Environment and Sustainability Superintendent of the Brazilian National Confederation of the Industry (CNI)

Media representatives are required to register for the briefing by 2 May 10:00 (BRT/UTC-3) / 13:00 (UTC) / 16:00 (EEST/UTC+3). Registered journalists will be provided with the link to join the Microsoft Teams meeting.

Accreditation for the main event

Accreditation for participants of the media is open until 12 May at 11:00 (BRT/UTC-3) / 14:00 (UTC) / 17:00 (EEST/UTC+3). Please fill in the registration form:

for on-site participation at Ibirapuera Park in São Paulo, Brazil (13-14 May)

for online participation

Media kit and logos

Check the media kit on WCEF2025’s media page for more background information on the circular economy and the World Circular Economy Forum. You’ll also find recommended background materials as well as contact information of experts for your interviews. The WCEF2025 logo is available at WCEF’s material bank. The full programme can be found on WCEF2025 website.

Media Contacts

Samuli Laita, Media liaison of the WCEF, The Finnish Innovation Fund Sitra, samuli.laita@sitra.fi, tel. +358 40 536 8650

Daniela Mendes, Communications Specialist, Federation of Industries of the State of São Paulo (FIESP – SESI – SENAI), daniela.mendes@sesisenaisp.org.br

For Editors

The World Circular Economy Forum (WCEF) is the world’s leading event on the circular economy. It provides a platform for sharing knowledge and expertise, building networks and partnerships, and advancing the transition to a circular economy. WCEF is an annual event organised by Sitra, the Finnish Innovation Fund, with international partners. The forum brings together leaders from business, government, academia and civil society to discuss global issues related to the circular economy and to find solutions to the challenges facing the world.

The Finnish Innovation Fund Sitra is an active fund for the future addressing societal challenges that shape our world. Together with partners we develop solutions, enhance well-being and boost economic growth within earth’s carrying capacity. Founded in 1967, we are an independent public fund operating directly under the supervision of the Finnish Parliament. Sitra has received global recognition for accelerating the world’s transition to a circular economy and is the founder of the World Circular Economy Forum.

Federation of Industries of the State of São Paulo (FIESP) is the institution that represents the industrial sector in the state of São Paulo, the main economic hub of Brazil. FIESP works in favour of the national economy, promoting industrial development and recognising the fundamental role of industry in the transition to a circular economy.

National Industrial Training Service (SENAI and SENAI-SP) have the mission of boosting the competitiveness of the Brazilian industry through professional education, innovation, technology and industrial entrepreneurship actions. Their work in the circular economy first focuses on internal initiatives, aiming to achieve circularity in its processes. It also includes external actions, with education and technology programmes to bring circular economy concepts to society and industry.

The Brazilian National Confederation of Industry (CNI) is the main representative of Brazilian industry, with the mission of increasing the sector’s competitiveness through human, technological and sustainable development. The CNI works to ensure a favourable environment for industries to adopt circular economy practices in their processes and products. 