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Forest-based solutions advance circularity and sustainability in value chains

This session explores how forest-based industries can enhance circularity and decarbonisation in various value chains. By adopting circular bioeconomy principles—such as regenerative forestry and circular practices across the value chain—the forest sector can influence other industries. This supports biodiversity, combats climate change and creates green jobs. The session will address challenges and opportunities from diverse stakeholder perspectives and highlight trends and innovations in circular forest-based business models.  

Organisers: Federation of Industries of the State of São Paulo; with Sitra, the Finnish Innovation Fund; and Brazilian Tree Industry   

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Welcome

José Carlos da Fonseca Junior

José Carlos da Fonseca Junior

CEO
Empapel – Brazilian Association of Paper Packaging

Before taking his current role in late 2023, José Carlos da Fonseca Júnior was a career diplomat for 40 years, having held posts in India, the U.S., Canada, Mozambique, the UAE, Chile and the Philippines. He also served as ambassador to Myanmar and held governmental roles at both the federal level and in the state of Espírito Santo. He is chair of the FAO Advisory Committee on Sustainable Forest-based Industry and vice-chair of the International Council of Forest and Paper Associations. Fonseca also holds a role at Brazilian Tree Industry (Ibá) as executive director, leading advocacy and international efforts.

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Circular solutions for a forest-based bioeconomy 

Tim Forslund

Tim Forslund

Senior Lead, International Programmes
Sitra, the Finnish Innovation Fund

Tim works with Sitra’s international projects, and he spends most of his time with the European Union Circular Economy Resource Centre and its Policy Lab. Almost anything circular is close to his heart, including a multitude of international circular economy initiatives – not least in the Global South – road maps, policy design and implementation, circular bioeconomy business models, development, trade and EU policy. Before joining Sitra, Tim worked at the Embassy of Sweden in Beijing and the Ellen MacArthur Foundation. He studied the circular economy, environmental management and policy and languages in Stockholm, Lund, Montreal, Rock Island and Beijing.

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Research and innovation for a circular bioeconomy: lessons from the Amazonia Rainforest 

Daniel Lage Chang

Daniel Lage Chang

Bioeconomy Specialist
Technical Secretary of the Bioamazonia Network

Daniel is a seasoned sustainability professional guiding multidisciplinary teams to deliver pioneering solutions. He currently drives collaboration among Pan-Amazonian research and innovation institutes at the Bioamazonia Network backed by IDB to coproduce science-based and traditional knowledge for advancing sustainable biodiversity practices and fostering bioeconomy opportunities across the region. Daniel has a degree in economics, and an MBA in strategic management of the environment and a master’s in knowledge management and engineering. Previously, he worked at Brazil’s Ministry of the Environment and Ministry of Science, Technology and Innovation, leading bioeconomy programmes and mobilising multilateral resources for climate change and biodiversity initiatives with global resonance.

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How forest-based industries can enhance circularity, decarbonisation and biodiversity

José Carlos da Fonseca Junior

José Carlos da Fonseca Junior

CEO
Empapel – Brazilian Association of Paper Packaging

Before taking his current role in late 2023, José Carlos da Fonseca Júnior was a career diplomat for 40 years, having held posts in India, the U.S., Canada, Mozambique, the UAE, Chile and the Philippines. He also served as ambassador to Myanmar and held governmental roles at both the federal level and in the state of Espírito Santo. He is chair of the FAO Advisory Committee on Sustainable Forest-based Industry and vice-chair of the International Council of Forest and Paper Associations. Fonseca also holds a role at Brazilian Tree Industry (Ibá) as executive director, leading advocacy and international efforts.

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Marina Negrisoli

Marina Negrisoli

Sustainability Global Director
Suzano SA

Marina Negrisoli works for a global producer of innovative and renewable bio-based materials. With a deep passion for people, team development and corporate happiness, she currently leads the company's sustainability strategy, shaping a lasting legacy for Suzano over the next 100 years, while driving socio-environmental value across both business operations and society. Marina holds a bachelor’s and master’s in economics from Fundação Getúlio Vargas and has completed the executive programme at Yale School of Management.

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Daniel Weingart Barreto

Daniel Weingart Barreto

Chief Executive Officer
Assessa Industria, Comercio e Exportacao Ltda.

Daniel Weingart Barreto is a chemist and chemical engineer with an MSc in organic chemistry, a DSc in natural products chemistry, and an MBA in management. He is a professor at the Federal University of Rio de Janeiro, teaching entrepreneurship to undergraduates. He also collaborates with the post-graduate programme in technology of chemical and biochemical processes at Federal University of Rio de Janeiro (UFRJ). Dr Barreto has published extensively and holds patents in organic fine chemistry, applied chemistry, materials science, cosmetic chemistry, and natural products chemistry.

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Joona Kotilainen

Joona Kotilainen

Co-Founder
Hiil Ltd.

Joona Kotilainen is a serial entrepreneur from Finland and the co-founder of a circular economy start-up tackling the global problem of underutilised wood waste. Joona has a background in innovation and technology management and is now the marketing director of the company. His business views revolve around brand building, communications and marketing, which are key in getting sustainable solutions to the market. He co-founded the company in 2023 with his master carpenter brother Miikka Kotilainen, who has become known in Finland as an innovative thinker and circular economy-based wood user.

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Celso Tacla

Celso Tacla

President
Valmet South America

Celso Tacla is an executive and board member with extensive international experience in sustainability, innovation and industrial transformation. He has led major Latin American operations for global companies like Valmet and Metso, driving circular economy strategies and digitalisation in the pulp and paper and capital goods sectors. Celso sits on several boards and sustainability committees and is a frequent speaker at global forums on the bioeconomy and innovation. He holds degrees in chemical engineering and business management, with executive education from IMD and Wharton. He was awarded the Order of the White Rose by the president of Finland.

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Related UN sustainable development goals