Joona Kotilainen is a serial entrepreneur from Finland and the co-founder of a circular economy start-up tackling the global problem of underutilised wood waste. Joona has a background in innovation and technology management and is now the marketing director of the company. His business views revolve around brand building, communications and marketing, which are key in getting sustainable solutions to the market. He co-founded the company in 2023 with his master carpenter brother Miikka Kotilainen, who has become known in Finland as an innovative thinker and circular economy-based wood user.
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Priscila Rocha
Director of Department of Sustainable Development
Federation of Industries of the State of São Paulo (FIESP)
Alongside her work at FIESP, Priscila Rocha is also global head of sustainability and ESG at Volkswagen Trucks & Bus. She has over 23 years’ experience in the area, having previously worked in companies in the pulp and paper sector (Fibria/ Suzano), chemical sector (3M) and the defense of collective interests (FIESP). She has a master’s in health, sustainability and environment from the School of Public Health at USP, chemical engineering from the Federal University of São Carlos and specialisation in business management and ESG from the University of Cambridge. Priscila is also a guest professor of the postgraduate course in ESG at Senac.
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Lucas Ramalho Maciel
Director New Economy
Ministry of Development, Industry, Trade and Services of Brazil (MDIC)
Lucas Ramalho Maciel is a public policy and government management specialist with over 18 years' experience in formulating and implementing strategic policies. He took part in the Lula government's transition team, contributing to the re-creation of the ministry (MDIC) and the creation of the Secretariat for Green Economy, Decarbonisation and Bioindustry. He led the area of social innovation and was one of the creators of the national impact economy strategy (Enimpacto), which significantly expanded impact investments in Brazil. In addition to Enimpacto, he is responsible for the national circular economy strategy and the Green Seal Brazil programme, a certification system for products and services aligned with sustainability and ESG criteria.
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Angelica Pena
Free Trade Zones Chamber Director
Colombian National Business Association (ANDI)
Angelica is a Colombian lawyer specialised in corporate law, with a degree from Universidad de Los Andes and LLM from Cornell University. She has more than 15 years of professional experience in international trade, customs and international investments, as well as corporate government, public policy and government relations. Angelica is also co-author of the Colombian chapter of the Foreign Tax & Trade Briefs by LexisNexis and other publications on trade and customs in the country. She has been a professor of international trade and customs at Colombian universities.
Patricia Malnati is a public accountant and leads a family-owned SME dedicated to the industrialisation of rubber. She has served as director of the sustainability committee of the Latin American Society of Rubber Technology (SLTC) and vice-president of the environment and sustainability department of the Industrial Union of the Province of Buenos Aires (UIPBA). She is founder of the Women and Rubber Network, member of Red de Mujeres de la Industria Argentina (MIA), advisory member of G100 Resources and Talent Development, and vice-president of Red Pacto Global Argentina. She was elected as Best Company Director at the Recircle Awards 2022, a global event that recognises excellence and contribution to the tyre recycling sector, and Best Businesswoman 2024 at the WEF Women Economic Forum Argentina.
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Kari Herlevi
Programme Director, Circular Economy
Sitra, the Finnish Innovation Fund
Kari leads a team of circular economy experts responsible for Sitra’s internationally funded projects such as EU CERC, PSLifestyles and WCEF. His team aims to launch new impactful international initiatives in the circular economy also in the future. Prior to joining Sitra in 2015, Kari led Business Finland’s green growth programme related to the circular economy, with a funding volume of over 100 million euros. He has also worked on cleantech in Silicon Valley, California, and his long experience on sustainability issues also covers topics related to business strategies and internationalisation. Kari is keen to hear more about new collaboration opportunities internationally.
Slendy Díaz is a circular economy expert with extensive experience in the public and private sectors, the energy sector and project management. She is a speaker, consultant and mentor on circular business models.
Veronica has over 8 years’ experience leading innovation-driven initiatives. Currently, she leads a biomaterials startup focused on developing sustainable alternatives like mango leather and hemp textiles. She also mentors early-stage projects and leads private ventures such as a Cultural Gastronomic Center in Luque. In addition, she coordinates Paraguay’s hemp industrialisation project in collaboration with the National University of Asuncion and Agronorte Coop.
Camilo Adas is responsible for decarbonisation strategies with biofuels and low-carbon hydrogen. In collaboration with the Brazilian Ministry of Development, Industry, Trade and Services (MDIC), he leads working groups for the hydrogen economy and decarbonisation of the naval industry. He is also energy director at FIESP, a researcher in energy transition, former president of the SAE BRASIL board, advisor to the Brazilian Entity for Technology and Energy Transition , a guest professor at Fundação Dom Cabral, international speaker and debater. Adas worked for 33 years at Daimler Trucks, including as chief engineer of Mercedes-Benz trucks in France.
Eduardo Ferlauto is also head of sustainability at Lojas Renner. He graduated in mechanical engineering from the Pontifical Catholic University of Rio Grande do Sul (PUC-RS) and has a master’s in manufacturing processes from the Federal University of Rio Grande do Sul (UFRGS) and an MBA in business management from Fundação Getulio Vargas (FGV). Throughout his career, Eduardo has accumulated over 15 years of experience in large companies in the automotive, metallurgical, petrochemical, pharmaceutical and retail sectors.
